In this live workshop, Mélissa AKA Curly Executives will teach you how to express your product's value using the WIIFT framework. You'll learn the best way to connect with your target customer and how to structure marketing copy that converts.
Mélissa Peng a.k.a the Curly Executive is an award-winning brand marketer turned entrepreneur, content creator, and business coach.
Mélissa’s journey in marketing started at the ripe young age of 8 as her mother's right-hand woman in door-to-door makeup sales and eventually several network marketing organizations. Mélissa earned her MBA from the MIT Sloan School of Management and held roles with marketing behemoths including Procter & Gamble, Macy’s, and NBC Universal. After 10 years of successfully climbing the corporate ladder and earning the title of Director of Marketing at the age of 30, she left corporate and her six-figure salary to build a lifestyle focused on pursuing her many passions and her newfound purpose of helping others do the same.
In addition to founding Curly Executive Mélissa is the artist behind Camellias and Curls, a handmade flower hair accessories brand and its tutorial arm Flower College, and the creator of Pon Di Beat, a Dance Hall and Afrobeat dance masterclass series in Austin, Texas.
When she is not busy running her businesses or consulting for others you can find her vlogging or sharing content with her husband via their couples YouTube channel and production company Chocolate Covered Chopstix.
Mélissa is an avid traveler, speaks several languages, and has worked and lived in the USA, France, Italy, India, China, Singapore, and Korea. She is passionate about working with a diverse clientele and has a soft spot for female entrepreneurs and crafters.