If you’ve ever built or tried to build an online course, you know that building one is just half the battle, then you have to market it. In many cases, creators struggle with marketing their courses simply because they don’t have a structure in place that speaks to their audience. It’s absolutely critical to make sure that every product you build fits into a clear ladder that walks your customers from one product to the next. In this event, we’ll be outlining how to guarantee you’re building courses that speak to your audience, are easy to sell, and always point to the next product your customer will be eager to buy. If you already have a course and are struggling to get sales, we’ll give you everything you need to evaluate, segment, and reinvigorate your platform. If you haven’t built a course yet but want to, this event is the perfect place to start and make sure you don’t waste any time in the process.
Jonah is the host of Spotlight by Teachable and a content and course creator himself. He's spent the last year working with Teachable creators to help them host live events that provide students value and help drive sales to their courses.
Jonah has been working in the content production industry for over a decade. He has toured with such talents as Mary Lambert and Benjamin Francis Leftwitch and worked with a wealth of creators such as Tori Dunlap (Her First $100k), Damon Dominique, and Teri Ijeoma. Starting as a studio and live sound engineer, he honed his skills in content production including working on episodes of Good Morning America, VH1 Big Morning Buzz, and Spotlight by Teachable.
His unique skill set has provided him with the tools to help creatives realize their visions and bring them to fruition. He thrives on the output of creative media and nothing brings him more joy than helping an idea reach its full potential.