It’s 2021. The ROI of content marketing is 4x greater than the most targeted ad (and it’s about half the cost). And trust is the second reason our customers buy from us (price is #1). The problem? Most marketers still create content in a “spray and pray” fashion. If you want to learn about creating content in a way that equals sales, you need Julia McCoy. She’s done it, multiple times over. At 19, she dropped out of college to start a business that sold content as a service—Express Writers. She grew her business, 100%, through her own writing skills. Today, her site has a trust score that rivals entrepreneur.com, and earns 100,000 visitors per month (and six figures in revenue). Julia has gone on to create multiple brands that make six figures per year, completely through her content strategy and creation skills. The truth is you don’t need a fancy marketing degree or a big-name advertising agency anymore to skyrocket your brand all the way to the top—of Google, of traffic, and in revenue! You just need content strategy and marketing, done right. And you need to have the correct mentality AND skills to make that happen.
Julia McCoy is a serial entrepreneur, content marketing strategist, and a passionate advocate of using content to build a business. Back in 2011, she founded a writing agency, Express Writers, after dropping out of college with nothing but a hope, dream, and $75. She also runs The Content Hacker where she teaches everything she knows.