This course is everything you need to successfully create your digital marketing strategy and implement and manage your social media, website, and sales funnels for your business in 6 weeks or less!
- 1Complete guide to strategy as well as research and planning.
- 2Social media optimization with content creation and community management.
- 3How to create a killer website.
- 4Blogs and Articles; how to make them work for you.
- 5Email newsletter planning with list building and delivery tactics.
- 6Landing page development and optimization.
- 7Lead magnets to drive those prospects through your sales funnel.
- 8Using lead generators and email drip campaigns to further work that funnel.
- 9Using Facebook ads to reach your ideal customers.
- 10A whole host of free tools plus editable workbooks with downloadable templates and tech tutorials to get you going the right way.
This course will cover:
Strategy/Planning: so you are not wasting time on things/people that will never convert to $$$.
Page Optimization: so when people land on your page they get what they need, rather than 'bouncing' off to a competitor who is set up just a little bit better.
Content creation: including 'how to create a month's worth of content in 1 day' - It's possible!
Scheduling: so you don't have to be glued to your phone - #Worklifebalance.
Community Management: so your reputation stays intact, your impeccable customer service shines through, and you retain/gain a loyal tribe of buyers.
Website Design/Copywriting: because this is the online first impression and 'handshake', and nobody wants to shake a sweaty (read ugly and not user-friendly) hand
We will also dive deep into extended digital marketing strategies, all in their own modules, and how they all tie together to create a SUPER effective conversion funnel:
Blogs/articles: The heavy hitters of organic web traffic - so people can search for their questions on google and find the answer on your site (helloooooo traffic and better search ranking!).
Newsletters: because, believe it or not, people did not sign up for your newsletter to get spammed with sales... you need a strong headline to get the 'open' and seamless design + content to get the read.
Landing pages (sales pages): so people don't get lost and click away. Guide them to your sale with less than 3 clicks, and a landing page that tells them they are in the right place!
Freebies (free download gifts): because you have to give to get. GIVE them more than they expected and they MAY not 'unsubscribe' right away. We'll show you how.
Lead generators (Pop ups): ... You may think it's annoying to get pop ups asking for your email, until they give you exactly what you wanted in return. Polite, perfect, and super easy list-building right from your website.
Email drip campaigns: because people forget! Remind them in the most direct, effective, and inexpensive way possible to buy from you - all while not pissing them off.
Online ads: since facebook and google are taking over the world - greedily. Unfortunately, that's where our audiences are - so let's meet them there WITHOUT throwing money away.
Sarah is the Lead Matriarch of a successful Digital Marketing Company - Jumping Elephant. Prior to starting her own business she worked with a number of large clients as a senior copywriter and social media manager in advertising agencies across Canada – spanning from Vancouver to Toronto. However, she felt drawn to helping the small business owner and found that social media was the best platform to level the field and compete head-to-head with ‘the big guys’.
What sets her apart is her extensive education in advertising:
Creative Advertising Degree majoring in Copywriting
Certification in Marketing management, Mobile Marketing, Social Media, and Digital Marketing
Sarah is also a world traveler and huge advocate for a work/life balance