This step-by-step course will show you how to strategize, create, and set up highly engaging email automations that add 20%+ to your revenue.
- 1Five actionable modules on email strategy
- 2Step-by-step instructions on copy and design
- 3Real templates and checklists we use in our client work every day
- 4Effective frameworks to A/B test your emails so you can create emails that work for your business
In this course, we share everything we've learned over the years of helping hundreds of eCommerce businesses stop relying on paid ads and start generating revenue with emails instead.
This is the most comprehensive training on eCommerce email marketing available on the market.
Here's what's included:
Module 1 - Strategy
Learn exactly what email automations (aka flows) to send, what emails and how many of them to include in each flow, in what order and with what delay.
Module 2 - Copy
Learn how to craft the kind of copy that resonates with your potential customers and converts them into your loyal repeat buyers. In this module, we also share the most common copy mistakes to look out for so you don't end up in the Promotions tab or spam folder.
Module 3 - Design
Your email designs can look like glossy pages of a fashion magazine, but the aesthetics won't matter they your emails aren't built to convert. In this module, we teach you how to create email designs that not only look good, but are also optimized and help your emails land in your customers' inboxes.
Module 4 - Implementation
Once you've learned how to do everything in theory, it's time to put your knowledge into action. In this module, we show you how to set everything up in Klaviyo, so you can start sending your emails.
Module 5 - Evaluation and Optimization
The results from your emails will only be as good as your A/B testing. We may share the golden rules of email marketing, but you need to test and optimize regularly to make sure your emails work for your audience.
Andriy Boychuk is the founder and CEO of Flowium, a full-service email marketing agency for ecommerce. Flowium pioneers strategies to translate a strong email ground game into stable revenue growth.