Tomi Mester

A/B Test like a Pro!

You can become an A/B testing expert too. Usually it takes years. But this A/B testing course will give you a huge head start. You’ll learn the science, the statistics, the business logic, the research framework, everything you need to run successful experiments.

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Your Outcome

I created this A/B testing course so you can skip the trial and error phase and get into the race with a head start. You don't have to go through all the typical mistakes to become an A/B testing expert. You can learn from others' successes and failures! In this course, I'll provide you everything. Not just everything you need to know about A/B testing... But frameworks, checklists and step-by-step guides that I use myself in my conversion optimization projects. So when you run your experiments in the future, they will be professionally executed, scientifically correct -- and most importantly, you will deliver real, long-term and outstanding results!

Course Offers

  1. 1
    38 videos. (~3 hours in total)
  2. 2
    Step-by-step guides and checklists (in printable format)
  3. 3
    Extras in the Vault
  4. 4
    Action modules (Tasks that will help you to put the things you've learned into practice)

Course Info

Today, everyone can run an A/B test. There are easy to use point-and-click tools. In just an hour you can create and start your first experiment... Sure. But here's the thing: very few online experts can run A/B tests properly.

And as I have written: 90% of online businesses are doing A/B testing wrong! Extremely dangerous… (for them, anyway.)

It's not their fault though. It's hard to get great at A/B testing. It can take years to learn everything:

- the basic concepts

- the science (aka the statistics)

- the business thinking (when and why to run A/B tests at all)

- the best practices and

- the typical A/B testing pitfalls (there are many!)

I created this A/B testing course so you can skip the trial and error phase and get into the race with a head start. You don't have to go through all the typical mistakes to become an A/B testing expert. You can learn from others' successes and failures!

In this course, I'll provide you everything.

Not just everything you need to know about A/B testing... But frameworks, checklists and step-by-step guides that I use myself in my conversion optimization projects.

So when you run your experiments in the future, they will be professionally executed, scientifically correct -- and most importantly, you will deliver real, long-term and outstanding results!

You'll A/B test like a pro!

---

For running proper A/B tests, you don't have to be a data scientist. But you have to understand the scientific background of experiments.

Don't worry, it’s not as complicated as you’d think!

You have to master 3 main domains:

1. The A/B testing business logic and the strategy. How can you make a real impact with A/B testing? How can you deliver real value (and real profit) for your online business?

2. The statistical and mathematical background of A/B testing. How can you avoid the typical statistical errors in your experiments (e.g. stopping and evaluating them too early)?

3. The A/B testing research framework. Instead of testing random gut-feeling ideas (like many do), how can you prioritize your experiments and consistently keep the focus on the most promising, most impactful next steps?

Once you understand these, all you have to do is to learn a few more best practices and watch out for the typical mistakes... And you'll start to see more and more great results in your experiments!

Your Instructors

  • Tomi Mester Headshot
    Tomi Mester Headshot

    Tomi Mester

    Data Analyst & Researcher

    Tomi Mester is a practicing data analyst and researcher for 7+ years.

    He has worked for Prezi, iZettle and several smaller companies as an analyst/consultant.

    He’s the author of the Data36 blog where he writes posts and tutorials on a weekly basis about data science, AB-testing, online research and data coding.

    He's an O'Reilly author and presenter at TEDxYouth, Barcelona E-commerce Summit and Stockholm Analytics Day.

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30 Day Money Back Guarantee